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Free TV viewership to touch 46 million households by 2020, says EY report

The number of free TV viewership households in India is estimated to touch 46 million by 2020, a growth of over 50 per cent, mainly due to the rise of state- run DTH operator DD Free Dish, said a report by global consultancy EY.
Free TV viewership to touch 46 million households by 2020, says EY report

The number of free TV viewership households in India is estimated to touch 46 million by 2020, a growth of over 50 per cent, mainly due to the rise of state- run DTH operator DD Free Dish, said a report by global consultancy EY. There were 30 million free TV households in the country in 2016. The growth in free TV viewership will be in addition to consumption of content on mobile digital terrestrial television (DTT) handsets, the report said. “The free TV market in India is poised to grow primarily due to the rise of DD Free Dish, which has now become the largest DTH operator in the country,” said the EY report, titled India’s Free TV – a game changing opportunity. DD Free Dish, the state-run DTH provider, is the largest TV distribution company in the country with over 20 million subscribers, more than national pay TV companies, which average 8 million to 16 million each. With over 80 channels currently, DD Free Dish plans to add 104 more by 2017-end and eventually take the count to 256 by 2020. The subscriber base of DD Free Dish is projected to reach around 40 million in the next 2–3 years.

Read Full Story on :  financialexpress.com

2 comments :

  1. Dd free dish should add some regional channel, most likely bengali. Coz manny free dish user turned to abs2 for bengali channels.

    ReplyDelete

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