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Private broadcasters avoid dd direct dth auction amid fee hike

Private broadcasters avoid dd direct dth auction amid fee hike

dd direct dth auction was scheduled to take place on 11 April but the broadcaster didn’t receive any applications for participation.

State broadcaster Doordarshan’s free-to-air direct-to-home (DTH) platform dd direct dth failed to receive any applications for a planned auction to award channel slots to private broadcasters, a few weeks after it raised the reserve prices for its platform.

The auction was scheduled to take place on 11 April but the broadcaster didn’t receive any applications for participation, following which the auction was cancelled, said two people familiar with the development, who did not want to be named.

Read Full Story on : LiveMint

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