DD earns Rs 85 cr from auction of 11 slots on its DTH platform

The auction of 11 slots of Doordarshan's direct-to-home (DTH) platform--dd direct dth-- today earned the public broadcaster an amount of Rs 85.10 crore.

"Total 11 DTH slots were auctioned today...earned a total revenue of Rs 85.10 crore in a day," DG Doordarshan Supriya Sahu said.

The channels that have won the slots include Zee Hindustan, Zee News and News18 India and Star Utsav, Zee Anmol, Rishtey, B4U Music, Bhojpuri Cinema and Housefull Movies.

Also, Star India has won two additional slots. First for "Star Sport First" and the second channel are not available since the broadcaster does not wish to reveal its plans at this stage.

In today's auction, three slots were for 'news and current affairs channels' with a reserve price of Rs 6.50 crore. For this category, the maximum and minimum bids received were Rs 6.70 crore and 6.50 crore respectively, she said.

On the other hand, eight slots were meant for 'non news and current affairs channels' with a reserve price of Rs 8 crore. For this category, the maximum bid was of Rs 8.40 crore, while the minimum bid was to the tune of Rs 8 crore.

As per data, 'dd direct dth' currently reaches 22 million homes in India with a bouquet of 80 channels.

Next version of 'dd direct dth' will provide 104 channels with set top boxes.



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