After its regional foray with Star Sports 1 Tamil, Star Sports network launched India’s first private free-to-air sports channel, Star Sports First.
The channel already available on DD Direct Plus DTH or DD’s FTA DTH platform Freedish. Its allow sports fans to watch their favorite sports in Hindi without paying any fee, a media release issued by Star Sports said.
The channel already in air from 21st July 2017 with VIVO Pro Kabaddi League Season 5 which has started in Hyderabad from July 28.
The channel available at DD Direct Plus / DD Freedish channel no. 071. Here is Frequency of Star Sports First Channel - Click Here To Know
Its programme calendar isalso include BCCI domestic cricket tournaments and domestic football tournaments, etc.
A Star India spokesperson said: “Television penetration in India has grown exponentially. We recognise that there is a very sizable subset of this universe that is not on conventional pay TV. In the `Free-to-air’ content that they have access to, sports content is mostly absent and only sporadically available. It is our belief that there is an eager appetite for it.”