The judgement would help private broadcasters like Star India from possible losses in subscription and advertising revenues due to sharing of signals with Prasar Bharati which were eventually carried by private DTH and cable operators. Immediately after the judgment became known, DD and PB officials went into a huddle to study the ramifications. A DD official declined to comment.
In a significant judgment, a division bench headed by Justice Ranjan Gogoi said that, though the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act, 2007, allows the feed of a sporting event of national importance to be shared mandatorily with Prasar Bharati, the public broadcaster cannot utilise it on a notified channel which has to be compulsorily carried by private distribution platforms.
While the judgement enables Prasar Bharati to expropriate the feed, the private sports channels will not be competing against Prasar Bharati on a commercial basis for the same content.
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