Prasar Bharati plans to proceed with dd direct dth auction

Source/ Courtesy / tvnews4u.com / New Delhi: The board also objected to the Information and Broadcasting Ministry’s direction to stop all e-auction of channels on dd direct dth. The directive will “wreck the finances of PrasarBharati” and the Corporation stands to lose Rs300 crore.

Doordarshan’s dd direct plus service was inaugurated in 2004 with 33 channels. It now carries 104 television channels and 40 radio channels and reaches 20 million homes. It provides coverage throughout India, except Andaman and Nicobar islands, through a set top box for which no monthly subscription fee is required.
Prasar Bharati plans to proceed with dd direct dth auction

When dd direct dth was started, the General Entertainment Channel slots were auctioned for Rs 25 lakh a year. They now command Rs 8.5 crore a year.

The Ministry also wants general entertainment channels to be replaced by channels run by Union Ministries. However, ThePrasarBharati Board rejected the same contended that it would make the bouquet uninteresting. The viewership of Doordarshan would crash and Tata Sky and Dish TV will go laughing all the way to the Bank.

If PrasarBharati proceeds with the plan of auctioning the slots in dd direct dth, it will severely affect the prospect of the private DTH Operators like Dish TV, Tatasky, Sun Direct etc

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